Price comparison websites

September 1, 2015 Shopping

I had been putting off writing an article about this for a long time. Putting off chatting about price comparison websites, those things which have taken over almost every single market and dominate television adverts at seemingly every single turn. Whether it be meerkats, Arnold Schwarzenegger, Admirals or whoever the endless tirade of them gets a little bit much to take in – especially when they are not one hundred per cent honest about what is going on behind the scenes.


Companies know how popular price comparison websites are. With that sort of knowledge in mind you wonder how the price comparison sites themselves make money. How can they afford to advertise on television at prime times? Do they take a cut of the sales that they promote to customers? Maybe. Do they accept money from the businesses they compare in exchange for pushing them a little higher up the rankings? You would have to tell me.